Established in 2002, Purebaby is an Australian owned company. Always inspired by the beauty in nature, each Purebaby piece is beautifully designed, beautifully organic. Purebaby is certified by the Global Organic Textile Standard (GOTS). All their cotton is grown without harmful chemicals, using methods and materials with a low environmental impact. They also use GOTS certified natural dyes on all their cotton yarns. GOTS certification not only applies to the cotton but it also incorporates key environmental and social criteria, including waste, water usage and working conditions.